Patricia Alvarez
Coach · Strategist · Advisor
I'm Patricia Alvarez (pronounced "pah-tree-see-ah"). My work is about bringing clarity and efficiency to people, organizations, and situations that need someone to help sort them out.

I offer coaching for Gen Z professionals navigating the early years of corporate life, and consulting for beverage brands and nonprofit boards on a project specific basis.

My perspective comes from 20+ years of sitting in a lot of different rooms. Years at one of the largest beverage companies in the world. Employee #2 for a ready-to-drink startup brand that led to an exit. Nonprofit board leadership through an employee resource group, a 501(c)(3), and a parent teacher organization.

As a Puerto Rican woman who came up in a male dominated industry, I didn't have the support I needed in my own formative years. Now I help people understand the unwritten rules faster than I did.

Whether I'm coaching, consulting, or speaking, I keep coming back to the same themes of leadership and growth. Speaking engagements, whether that's a classroom or a podcast, are my way of giving back.
Let's Work Together
Leadership Coaching · Sales Strategy · Board Development
LEADERSHIP Coaching
Leadership Development Coaching
Clarity for where you are. Strategy for where you're going.
Whether you're three months into your first corporate job or ten years in and ready to level up, coaching is a space to work through the real stuff. Not the official onboarding version. The version where you figure out how things actually work.
Ways of working together:
1:1 Coaching
Private, focused, and built around your current stage. Past clients have come to me preparing for a tough performance review, navigating a tense dynamic with a manager, getting ready for a big interview, or trying to figure out how to ask a hard question without burning a relationship. If you're staring down a moment at work and you're not sure how to play it, this is the conversation.
Open to professionals at any stage.
Cohort Coaching
A small group of early career professionals working through the same challenges together. You'll leave with more than just answers. You'll leave with a framework and a community. This is ideal for Gen Z professionals with fewer than five years in corporate.
Fall 2026 cohort opening soon. Click below to get more details on the program and how to sign up.
Topics we cover:
Showing Your Value
The difference between doing good work and making sure the right people know about it.
Advice vs. Feedback
Asking for advice versus asking for feedback, and why that distinction changes everything.
Mentors & Sponsors
The difference between a mentor and a sponsor, and how to find both.
Networking Without the Cringe
How to build real relationships without feeling like you're performing.
Defining Your Values
Defining your values and leading with them.
Navigating Difficult Situations
With colleagues, managers, and teams.
Sales Strategy
Senior Leadership for Beverage Brands
Fractional Chief Sales Officer and project-based consultant for beer, wine, spirits, and THC brands. I help sharpen go-to-market strategy, strengthen distributor relationships, develop sales teams, and execute across channels.
I've led sales at every level of this industry, from 15+ years at GALLO to helping scale Dirty Shirley Cocktails, a startup cocktail-in-a-can brand that was later acquired by Sazerac.
Chief of Staff
Go-to-Market Strategy
Distributor & Retail Strategy
Execution Tracking
Joint Business Planning

Board Development
Boards that Lead with Purpose
Patricia has served on leadership boards since 2019, helping organizations strengthen their governance, clarify their mission, and build systems that last. Across corporate Employee Resource Groups and Nonprofit Boards, her focus has been to create momentum, lead with empathy, and keep the work grounded in purpose.
She brings a strong perspective on how young nonprofit boards can lead with empathy, write strong bylaws, and stay aligned with the organization’s mission.
Parent-Teacher Organization Leadership (2025-today) | Boston, MA
Head of Communications
Building clear processes and communications systems so the board of a PTO can operate effectively, efficiently, and in service of the school’s mission.
Apple Playschools (2019-2023) | Ann Arbor, MI
Board Chair & Board Member
Co-developed a 5-year strategic plan to expand access, increase revenue, strengthen grant opportunities, and invest in staff, facilities, and fundraising.
LACASA: Latino Association for Career Advancement and Social Advocacy (2020-2023) | Modesto, CA
Board President & Director of Membership
Expanded GALLO’s Employee Resource Group for Latinos, growing membership to 300+ members, and supported engaging events for members, allies, and distributor partners.
Available for Teaching & Speaking Engagements
Patricia is available for select engagements including guest lectures, workshops, and speaking opportunities.
Podcast Guest
Workshop or Seminar
Keynote Speaker
Panel Participation
Guest Lecture