Patricia Alvarez de Fallon
Strategist · Advisor · Coach
Patricia Alvarez de Fallon is a Puerto Rican native and the founder of the Boston-based consulting firm, Alvarez Strategies, LLC. She is a strategist, advisor, and coach with over 20 years of experience across corporate, startup, and nonprofit sectors. She built her career in one of the largest total alcohol beverage companies in the country, led sales and strategy for a startup beverage brand, and has spent the last decade helping build and expand nonprofit boards in senior leadership roles. She is getting ready to launch a cohort-based coaching program for Gen Z professionals navigating the early years of their careers in the corporate world. Her work brings practical guidance, perspective, and momentum to those looking to grow with confidence.
Let's Work Together
Sales Strategy · Board Development · Leadership Coaching
Ways of Working Together.
1
Fractional Sales & Strategy Consulting
Senior sales strategy and leadership for alcoholic beverage brands. Flexible expertise without the full-time hire.
2
Board Development
Whether it’s a nonprofit board of directors or an Employee Resource Group leadership team, get support to build a stronger, higher-performing team.
3
Leadership Coaching
A cohort-based program for Gen Z professionals learning how the corporate world really works. Small groups. Real talk. Practical growth.
Sales Strategy
Senior Leadership for Beverage Brands
Fractional Chief Sales Officer and project-based consultant for beer, wine, spirits, and THC brands. I help sharpen go-to-market strategy, strengthen distributor relationships, develop sales teams, and execute across channels.
I've led sales at every level of this industry, from 15+ years at GALLO to helping scale Dirty Shirley Cocktails, a startup cocktail-in-a-can brand that was later acquired by Sazerac.
Chief of Staff
Go-to-Market Strategy
Distributor & Retail Strategy
Execution Tracking
Joint Business Planning

Board Development
Boards that Lead with Purpose
Patricia has served on leadership boards since 2019, helping organizations strengthen their governance, clarify their mission, and build systems that last. Across corporate Employee Resource Groups and Nonprofit Boards, her focus has been to create momentum, lead with empathy, and keep the work grounded in purpose.
She brings a strong perspective on how young nonprofit boards can lead with empathy, write strong bylaws, and stay aligned with the organization’s mission.
Parent-Teacher Organization Leadership (2025-today) | Boston, MA
Head of Communications
Building clear processes and communications systems so the board of a PTO can operate effectively, efficiently, and in service of the school’s mission.
LACASA: Latino Association for Career Advancement and Social Advocacy (2020-2023) | Modesto, CA
Board President & Director of Membership
Helped launch GALLO’s Employee Resource Group for Latinos, growing membership to 300+ members, and supported engaging events for members, allies, and distributor partners.
Apple Playschools (2019-2023) | Ann Arbor, MI
Board Chair & Board Member
Co-developed a 5-year strategic plan to expand access, increase revenue, strengthen grant opportunities, and invest in staff, facilities, and fundraising.
LEADERSHIP Coaching
Leadership Coaching for Gen Z Professionals
A cohort-based coaching program for Gen Z professionals figuring out how the corporate world actually works. Small groups of 6–8 people. Four sessions together, one private session with me.
Real topics: managing up, difficult dynamics, standing out, making big decisions. Not your parent, not your boss, not HR. A trusted mentor that will hold you accountable without holding anything against you.
Ask about joining an upcoming cohort.
Available for Teaching & Speaking Engagements
Patricia is available for select engagements including guest lectures, workshops, and speaking opportunities.
Podcast Guest
Workshop or Seminar
Keynote Speaker
Panel Participation
Guest Lecture